Marketing on Facebook starts with a strong presence. This will keep your business current and contemporary. Use this article as it is full of useful Facebook marketing tips and tricks.
The key to all marketing is to understand why you’re doing it. What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from Facebook like into customer. So start brainstorming today – what are you marketing?
You will win kudos from your customers when you take the time to reply to their wall comments or questions. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Reply back, particularly if it is a complaint or someone who needs service immediately.
Your Facebook page needs to contain information that your audience is not able to get anywhere else. If they feel like they are reading old content, it will not give them the incentive to return. Make sure that you offer exclusive content that is only available for people that have subscribed to your page.
Keep spam off of your Facebook page. Filters are available to help stop spam before it even appears. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. Just get the offer all set up and change it to “Promoted Post.” You may find yourself with new followers if its a great offer.
It is truly a myth that every business HAS to be on Facebook. The cost of the time taken to plan your campaigns, maintain your page, communicate with fans, and advertise can become a massive burden on a small business owner. Consider carefully if the costs will be outweighed by the profit increases.
Ask other people that you know for advice regarding Facebook if you are new to it. Facebook has been around for many years now, and thanks to this, many people have learned a great deal about how to effectively optimize a page on the site. You will likely be surprised at how much there is to learn.
Work hard to keep your Facebook fans informed. Posting once daily is generally sufficient. Postings should be informative, short and engaging to keep the interest of your customers.
Always know exactly why you have a Facebook page. Don’t just have one to have one. Do you want to communicate more effectively to customers? Or do you have one so your customers are able to contact you? Using Facebook to get your business to make more sales is quite different than using a page just to work with customers that are already buying from you.
Try turning your Facebook fan activity into advertising for your business page. You can use Facebook Sponsored Stories in the Facebook self-serve ad tool to do this. It basically turns the fans’ activities into ads. It lets you promote your business via displaying positive updates from the fans that mention your business or promoting news feed stories about fans that “Like” your page.
Take advantage of any features Facebook allows you to create custom sub-pages through use of tabs. In addition to your main wall where posts and comments show up, make dedicated pages for any specific topics to your business. Perhaps have a page with contact information, and another with a list of products and services.
Create a posting system for your day. Consistent posting is probably the biggest thing that you can do for your Facebook marketing, but if you don’t have a plan, it’s easy to forget to do it! Add this posting to your daily to do list, and never go a day without doing it.
Encourage users to interact with you and other fans. If someone starts a conversation about something you’ve posted, let them continue talking. Deleting a post because it goes off-topic will offend people. The main reason you should ever get involved is when the thread is becoming offensive or racist.
Now, you should be able to catapult your business to the next level. You can achieve better results by adapting your strategy to function in your target niche. You’ll be glad you found out about ideas that work before starting your Facebook campaign.
For additional information, see this great article by Neil Patel: https://blog.kissmetrics.com/facebook-marketing/